Advertiser Self Service
Buy guaranteed readers on The Black Executive Journal — no sales call, no insertion order. Pick a package, target by geography, and pay online.
BEJ Guaranteed Paid Media
We Don't Sell You Impressions. We Bring You Readers.
A Defined Number of Business Readers, on Our Pages, Counted.
Buy a guaranteed number of targeted readers on The Black Executive Journal's own editorial with your Native Story-Card ad on the page. Bought direct from the publisher, with no agency desk, no reseller and no annual contract.
Pixalate MRC-accreditedInvalid traffic screened pre-bid and post-bid
50% viewability floorEnforced at the bidder, max three supply-chain hops
Clean supply onlyNo push, pop, incentivized, adult or gambling inventory
Full-source reportingDelivery by article, geography and traffic source
Launch Your Guaranteed Reader Campaign
Choose a monthly package, tell us who you want to reach, add your creative, then pay on Stripe's secure checkout. Full details are on our advertising page.
Guaranteed Readers FAQ
After You Check Out
What happens after I check out?
Our ad operations desk reviews your audience request and creative within 2 business days. Your campaign start date is confirmed by email within 5 business days of your submission, and delivery begins on the confirmed date.
Do I choose my own targeting?
You describe the audience you want in plain language, and BEJ builds it using our 13 editorial coverage areas, 74 Lotame B2B identity segments and behavioral intent signals. Your report shows exactly what was used. Age and gender are never used for targeting.
What if my targeting is too narrow to fill the guarantee?
We widen the least restrictive setting first, in this order: geography, then adjacent editorial coverage, then seniority. Expansion stays within your chosen country, or worldwide, and never adds unrelated coverage. Your report shows any expansion.
What creative do I need to submit?
Submit your ad headline, destination URL and your Native Story-Card image or logo files. Our ad operations desk reviews your creative within 2 business days and contacts you if anything needs adjusting.
Delivery & Reporting
What counts as a reader?
A reader is one session in which someone from your targeted audience arrives on a BEJ article with your ad live on the page, counted in our analytics after invalid traffic is removed.
How many ad impressions will I get?
Campaigns typically deliver three or more ad impressions per reader, because most readers view several pages. Your report shows exact figures, but the guarantee is based on readers, not impressions.
Where does my ad appear?
Only on BEJ's own business journalism, bought direct from the publisher. Your ad never runs on open exchanges or third-party sites. Every paid native placement carries a visible Sponsored label, in line with FTC native advertising guidance.
Am I billed for bots or invalid traffic?
No. Every bid is screened pre-bid and post-bid with Pixalate's MRC-accredited invalid traffic detection, and invalid sessions are removed before readers are counted.
What happens if you don't deliver the full reader count?
We keep delivering at no extra cost for up to 30 days past your scheduled end date. If a shortfall remains, you receive a prorated credit or refund for undelivered readers.
What does my report include?
Readers delivered against your guarantee, total ad impressions, and delivery by article, geography and traffic source, with every supply source listed. You can request delivery status at any time.
Terms
Do you guarantee clicks or conversions?
No. Guaranteed Readers is a brand awareness product, and the guarantee covers readers delivered. Clicks and conversions depend on your offer and creative.
Will competitors appear alongside my ad?
Possibly. Guaranteed Readers does not include category exclusivity, so other advertisers, including competitors, may run in the same coverage. Exclusivity is available through BEJ's separate sponsorship programs.
How does billing work?
Your package is billed monthly through Stripe and renews automatically each month until you cancel. There is no annual commitment, and no insertion order, sales call or agency is required.
How do I cancel or manage my subscription?
Cancel anytime from your billing portal. Sign in with the email you paid with, and Stripe sends you a one-time code. Cancellation takes effect at the end of your current billing period, so the month you have paid for still delivers in full. You can also update your payment method and download invoices there.
Can agencies buy for clients, or can I spend more than $25,000 a month?
Yes. Agency terms and budgets above $25,000 a month are structured individually. Schedule a call with our team to set them up.
