BEJ Guaranteed Paid Media
Buy guaranteed readers across display and native media, reaching executives and decision-makers through BEJ and extended audience reach. Starts at $2,500.
Guaranteed Readers
We Don't Sell You Impressions. We Bring You Readers.
BEJ attracts readers organically and uses programmatic audience acquisition to bring additional targeted business readers to our editorial. When your campaign runs, your advertising is on the page as those readers arrive.
You get a guaranteed number of those readers landing on BEJ coverage with your brand on the page — not impressions scattered across an exchange, not estimated reach. A defined number, on our pages, counted.
Choose a package, tell us who you want to reach, submit your creative, and pay online. We build the audience. No sales call, no insertion order, no agency retainer.
Start With
500 Guaranteed Readers (Pilot)
$2,500 / month
- 500 guaranteed readers on BEJ editorial
- Your creative on the page when they arrive
- Your ad runs only on BEJ's own editorial, bought direct from the publisher — never on third-party sites
- Full campaign reporting
- One monthly media buy
No annual contract. Delivered as guaranteed, or you're credited for the shortfall.
Calculate Your Guarantee
See Exactly What Your Budget Delivers
Enter your monthly budget below to see your guaranteed readers before you talk to anyone.
Guaranteed Readers
500
On a $2,500 budget
Standard Packages
| Budget | Guaranteed Readers |
|---|---|
| $2,500 | 500 |
| $5,000 | 1,000 |
| $10,000 | 2,000 |
| $25,000 | 5,000 |
Guarantees reflect readers delivered to BEJ editorial at a fixed cost per reader and are not guarantees of clicks, conversions, or other outcomes. Budgets above $25,000 are structured individually.
No annual contract. Guaranteed delivery on every package, or you're credited for the shortfall.
Impressions Stopped Meaning Anything
Most digital advertising is sold in units nobody can verify. Impressions delivered somewhere, to someone, on sites you'll see listed in a report after the money is spent.
Worse, you often don't know what your ad ran next to. Open exchanges place creative algorithmically, across millions of pages, with no guarantee the content around it has anything to do with your brand — or is something you'd want your name next to at all.
The two options available to most businesses are both bad. Buy programmatic through an agency at a 15–20% markup and hope the placement report looks acceptable. Or don't buy it at all, because the enterprise platforms require minimum commitments, credit approval, and certifications you don't have.
We built something different, and it starts with a number you can actually check.
How It Works
A Guaranteed Number of Readers on Our Editorial
BEJ has two audience engines: organic discovery and paid audience acquisition.
Readers find our journalism organically through search, direct traffic, referrals, email and other channels. We also use our programmatic infrastructure to deliberately bring additional targeted business readers to specific BEJ coverage.
190+
Countries & Territories Reached
20
Languages Published
3,500+
Articles Published
84%
Newsletter Open Rate
Built with zero paid search advertising — organic search visibility reaching readers across North America, Africa, Europe, Asia, Latin America, and the Caribbean. Newsletter open rate reflects organic email performance and isn't part of a paid Guaranteed Readers campaign.
When an advertiser runs Guaranteed Readers, we use that infrastructure to acquire the guaranteed reader volume around editorial coverage matched to their target audience — with the advertiser's creative on the page when those readers arrive.
1
Contextual Placement
Capital Markets. Private Credit. Procurement. Global Trade. Infrastructure. We place your ads alongside the coverage your buyers read.
2
We Bring Additional Readers
Using our own programmatic infrastructure, we acquire additional targeted readers for that coverage — matched by industry, seniority, function, and geography.
3
Your Advertising Is on the Page
Not an exchange placement. Not a third-party site of unknown quality. Our journalism, with your brand on it.
4
You Get the Count, Plus Everything Above It
Your report shows readers delivered against your guarantee, total ad impressions served, and delivery by article, geography, and traffic source.
Most programmatic campaigns buy impressions wherever the exchange can find them. We use programmatic to bring the audience to our own editorial.
Pricing
Choose Your Package
$2,500 / mo
500 Guaranteed Readers
- Native Story-Card Ad Unit
- Audience & Contextual Targeting
- Brand-Safe Verified Supply
- Campaign Reporting
Start here if you haven't run with us before. One month, one audience, real numbers. Most advertisers use the Pilot to test a single area of coverage and a single audience segment before committing to a standing campaign. Your Pilot report tells you exactly what your cost per reader looks like on our editorial — then you scale what worked.
Self-Serve Checkout$5,000 / mo
1,000 Guaranteed Readers
- Native Story-Card Ad Unit
- Audience & Contextual Targeting
- Brand-Safe Verified Supply
- Campaign Reporting
$10,000 / mo
2,000 Guaranteed Readers
- Native Story-Card Ad Unit
- Audience & Contextual Targeting
- Brand-Safe Verified Supply
- Campaign Reporting
$25,000 / mo
5,000 Guaranteed Readers
- Native Story-Card Ad Unit
- Audience & Contextual Targeting
- Brand-Safe Verified Supply
- Campaign Reporting
How self-service works:
1
Choose & Pay
Pick your package, tell us who you want to reach, and submit creative. We build your audience.
2
We Review
Our team reviews your audience request and creative within 2 business days.
3
Start Date Confirmed
We confirm your exact start date by email — allow up to 5 business days from submission.
4
Campaign Goes Live
Delivery begins on your confirmed date. Request delivery status any time.
Every package is delivered as guaranteed — or you're credited for the difference. See how we count it below.
Budgets above $25,000 are structured individually.
$5.00 per reader is less than LinkedIn charges per click in B2B ($6–12), and a fraction of what Google Ads costs on competitive finance and legal terms ($10–50). That's on purpose. A reader is a visit, not a lead, so you shouldn't pay lead-generation prices for one.
A reader is a person who lands on a BEJ article with your advertising on the page. Measured in our analytics, reported to you by article, geography, and traffic source.
Impressions are the byproduct, not the promise. Most readers view several pages, so campaigns typically deliver three or more ad impressions per reader. Both numbers appear in your report.
Want the full picture before you buy? Read the 2026–2027 B2B Media Buyer's Guide
Prefer to talk it through first? Schedule a call →
Targeting
Three Layers of Targeting, Not One
You tell us who you want to reach, in plain language. We build the audience using three layers of signal — what they're reading, who they are, and what they've shown intent for — and your report shows exactly what we used.
Layer one — contextual intent: the coverage they're reading.
Most B2B advertising targets a database record of who someone supposedly is. We start with what they're actively reading — across thirteen areas of dedicated B2B coverage. That's contextual targeting: matching your ad to demonstrated interest, not a purchased list. Layers two and three below add identity and intent signals on top of it, not instead of it.
Capital Markets
Public and private markets, capital formation.
Private Equity
Buyouts, growth equity, sponsor-backed deals.
Private Credit
Direct lending, alternative capital, credit funds.
Venture Capital
Startup funding, emerging managers, growth capital.
Global Trade
Cross-border commerce, trade policy, diaspora corridors.
Procurement
Supplier diversity, corporate procurement, contract opportunity.
Economic Incentives
Tax credits, development finance, site selection.
Infrastructure
Energy, transportation, logistics, construction.
Technology
Enterprise software, AI, cloud, cybersecurity, data.
Executive Leadership
Appointments, governance, leadership strategy.
Commercial Real Estate
Property investment, development, asset management.
Entrepreneurship
Founders, small and mid-market business.
Public Policy
Regulation, government affairs, policy analysis.
Layer two — who they are. Identity segments are built on Lotame audience data: 74 prepackaged B2B segments covering seniority, function, industry, company size, revenue and geography.
Seniority
Executives · C-Suite · Board Members · Mid-Management.
Function
Finance · Legal · IT · Operations · Consultants · Government.
Decision Makers
Finance · IT · Sales & Marketing · Small Business.
Industry
24 industries, including Finance · Legal · Software · Manufacturing · Energy & Utilities · Construction · Real Estate · Government · Education · Healthcare · Business Services · Transportation.
Company Profile
Size, revenue band, public or private, Fortune 500 and Fortune 1,000.
Geography
Country, region, or state.
Layer three — what they've shown intent for.
On top of coverage and identity, we layer behavioral intent: signals that someone is actively researching or engaging with a category, not just reading about it once.
Financial Services Interest
Active research and engagement in banking, investing, and financial products.
Business & Career Interest
Active research and engagement in business news, careers, and professional development.
Blog Readers
Demonstrated engagement with long-form business and industry content.
Content Sharers
Actively shares business and industry content within their network.
Affluent Households
Household income and spending signals correlated with senior B2B buyers.
Segment definitions for the Lotame library above are available on request. We don't publish reach counts for it; it describes the whole underlying data network, not BEJ's own reader base.
Seniority and industry are applied together, not separately. An executive in finance, not everyone in finance plus everyone who is an executive.
If a narrow combination of geography, coverage, and seniority can't fill your guaranteed volume on its own, we expand the least-restrictive layer first — geography, then adjacent editorial coverage, then seniority — before ever falling short. Expansion stays within your selected country (or worldwide, if that's what you chose) and never swaps in unrelated coverage. Your report shows exactly what, if anything, was expanded.
Explicitly removed from this targeting model: age and gender. They add nothing to B2B precision and create legal exposure for advertisers in employment, credit, housing, and insurance.
Supply Quality
Where We Buy Your Readers From
Your advertising itself runs in exactly one place: on BEJ's own edited business journalism, next to editorial coverage matched to your target audience. Never on an open exchange, a content farm, or a site we don't control — a contextual, brand-safe environment by construction, not a policy promise. You're buying directly from the publisher, with no agency desk or reseller between you and the page.
What follows is about something else: the sources we use to responsibly bring additional readers to that journalism. Cheap programmatic traffic is cheap for a reason. Push notifications, pop-unders, incentivized clicks, and Tier-3 arbitrage can deliver a large number at a very low price, and none of it is a business reader. We don't buy any of it.
We buy only from verified, mainstream-only supply:
Google
PubMatic
Sovrn
Revcontent
PubNative
Smaato
Verve
Emodo
Standing controls:
- Inclusion list only — we name the sources we buy from, rather than trying to block the bad ones.
- 50% minimum viewability threshold enforced at the bidder.
- Maximum three supply-chain hops between BEJ and the sites where we acquire readers.
- No push, pop, incentivized, adult, or gambling inventory at any price.
- Frequency capped so no reader sees your advertising more than five times in 24 hours.
- Every paid native placement for an outside advertiser carries a visible "Sponsored" label, in line with FTC native-advertising guidance. BEJ's own editorial and BEJ Shop house ads aren't paid placements, so they aren't labeled this way.
- MRC-accredited invalid traffic detection through Pixalate, pre-bid and post-bid.
- Inventory verified against ads.txt, app-ads.txt and sellers.json before we buy.
- Invalid sessions removed from your reader count.
Your campaign report lists every source. You'll never find a domain on it you wouldn't have approved.
Every Reader Is Screened Twice
Before we buy. Every bid we place to acquire readers is screened in real time for invalid traffic — bots, spoofed domains, data-center traffic and suspicious devices — using Pixalate's MRC-accredited invalid traffic detection, with device and IP intelligence on every request. We buy only inventory authorized through ads.txt, app-ads.txt and sellers.json, favoring direct supply paths and private marketplaces.
After they arrive. Delivery is monitored post-bid for viewability and invalid traffic. Sessions that still show invalid-traffic signals are removed from your reader count. You are never billed for a bot.
The Fine Print, Upfront
What Counts, and How We Count It
We report both readers and ad impressions, along with delivery by article, geography, and traffic source.
What's a Reader.
One reader = one session on a BEJ article with your ad live, from your targeted audience, after invalid traffic is removed. Measured in our own analytics, on properties we own.
What's an Ad Impression.
Your creative served on one of those pages, measured by our ad server. Most readers generate several.
We Deliver or Make Good.
If narrow targeting puts your guarantee at risk, we first expand the least-restrictive layer — geography, then adjacent coverage, then seniority — and report what, if anything, was expanded. If a campaign still falls short of its guaranteed reader volume during the campaign period, we continue delivering at no additional cost for up to 30 days past the scheduled end date. If a shortfall remains after that, we provide a prorated credit or refund for undelivered readers.
Not Guaranteed
This is a brand awareness buy, not a performance or lead-generation product. We don't guarantee clicks, conversions, leads, sales, or revenue — the guarantee is readers delivered to our editorial. What happens after that depends on your offer and your creative.
Who This Is For
Buy Real B2B Reach Without Enterprise Platform Minimums
If you have real budget and no media agency, this was built for you.
Examples include:
Universities & Executive Education
Credit Unions & Community Banks
Law, Accounting & Advisory Firms
Health Systems & Physician Recruiting
Economic Development Authorities
Executive Search & Staffing
B2B Conferences & Trade Shows
Growth-Stage & Enterprise Software
Franchise & Multi-Location Operators
Government Contractors & Suppliers
Black-Owned & Diverse-Owned Businesses
Trade Associations & Foundations
If your customer is a business owner, executive, investor, or decision-maker — and you've been told your budget is too small to buy real media — start with a $2,500 Pilot.
The Comparison
How This Compares
| BEJ | Open Programmatic | ||
|---|---|---|---|
| What you buy | Readers on BEJ editorial | Impressions, location unknown until the report | Impressions in a social feed |
| Environment | Business intelligence journalism | Whatever the exchange fills | Social feed |
| Supply control | Named inclusion list, published | Exchange decides | Platform decides |
| Brand safety | Ad runs only on BEJ's own edited journalism | Unknown until the report arrives | Default auto-placement across the feed |
| Fraud protection | MRC-accredited IVT detection (Pixalate), pre-bid and post-bid; invalid sessions never counted | Depends on the buyer's own verification tools | Platform-managed; not independently reported to advertisers |
| Who you buy from | Direct from the publisher | An exchange, often several resold layers removed | The platform, not a publisher |
| Minimum | $2,500 Pilot | Agency retainer | Platform minimums |
| Setup | Self-serve checkout, live within 5 business days | Weeks | Account approval |
Running Media for Clients?
PR firms, brand studios, and creative agencies use BEJ to deliver programmatic for clients without building a trading desk. Same transparent pricing throughout — we handle execution and reporting, you handle the client relationship.
FAQ
Frequently Asked Questions
What exactly am I buying?
A guaranteed number of readers who land on BEJ editorial while your advertising is live on the page. Not impressions on third-party sites.
What counts as a reader?
A session in which a person arrives on a BEJ article with your advertising on the page, measured in our analytics after invalid traffic is removed.
How many ad impressions will I get?
Typically three or more per reader, since most readers view several pages. Your report shows the exact number, but impressions are the byproduct — readers are the guarantee.
Why is this priced below LinkedIn or Google Ads?
You're buying a reader on our editorial, not a lead or a click. $5.00 per reader comes in below LinkedIn's cost-per-click floor for B2B ($6–12) and well under what Google Ads charges on competitive finance and legal terms ($10–50) — because you're paying for reach on our page.
Where do the readers come from?
We promote our editorial through programmatic advertising to a targeted business audience. Supply comes only from verified mainstream sources, listed on this page.
Where does my ad actually appear?
Only on BEJ's own edited business journalism — never on an open exchange, a content farm, or a site we don't vet. The supply sources above are how we responsibly bring additional readers to that journalism; they are not where your creative is served.
Am I buying directly from the publisher?
Yes. There's no agency, ad network, or reseller between you and BEJ — you buy directly from the publisher whose editorial your ad runs on, and your report comes from us, not a middleman.
How do I know the traffic is real?
Every bid is screened pre-bid by Pixalate's MRC-accredited invalid traffic detection, and delivery is monitored post-bid. We buy only ads.txt- and sellers.json-authorized inventory from a named inclusion list, enforce a 50% viewability floor, and limit supply-chain hops to three. No push, pop, incentivized or Tier-3 arbitrage inventory. Invalid sessions are removed from your reader count, and your report lists every source.
Am I billed for bots or invalid traffic?
No. Sessions flagged as invalid traffic are removed before readers are counted.
Will competitors appear alongside my ad?
Guaranteed Readers doesn't include category exclusivity — other advertisers, including competitors, may run in the same editorial coverage. If you need exclusivity, ask about BEJ's sponsorship programs, which are built for that.
What happens if you don't deliver?
We continue delivering at no cost for up to 30 days past your end date. If a shortfall remains, you get a prorated credit or refund.
Do you guarantee clicks or conversions?
No — this is a brand awareness product, not a performance or lead-generation one. The guarantee is readers delivered. Clicks, leads, and conversions depend on your offer and creative.
Do I need an agency?
No. This was built specifically for advertisers who don't have one.
Do I choose my own targeting?
No — you tell us who you want to reach, in plain language, and BEJ builds the audience for you using our editorial coverage, identity signals, and behavioral intent data. Your campaign report shows exactly what was used to build it.
Can I target specific industries and geographies together?
Yes. Tell us the industries and geographies you want to reach, and we layer identity and behavioral signals from 74 Lotame B2B segments on top — seniority, function, company profile, and geography down to country, region, or state.
What happens if my targeting is too narrow to fill the guarantee?
We expand the least-restrictive layer first — typically geography, then adjacent editorial coverage, then seniority — to protect your guaranteed reader volume. Expansion stays within your selected country (or worldwide, if that's what you chose) and never swaps in unrelated coverage, and your report shows exactly what, if anything, was expanded.
Is my native ad labeled as an ad?
Yes. Every paid native placement carries a visible "Sponsored" label, in line with FTC native-advertising guidance. BEJ's own editorial and BEJ Shop house ads aren't paid placements, so they don't carry that label.
Can I run a one-month or seasonal campaign?
Yes. Campaigns are monthly with no annual commitment.
Can agencies use this for clients?
Yes. Contact us about agency terms.
Is this the same as sponsorship?
No. Guaranteed Readers does not include category exclusivity, editorial placement, sponsored content, or presenting sponsorship. Those are offered separately through BEJ's sponsorship programs.
Start With a Pilot. Launch This Week.
$2,500. One month. 500 business readers on our editorial, with your brand on the page — and a report that tells you exactly what worked.
No agency retainer. No platform minimums. No six-week onboarding.
BEJ Guaranteed Readers is offered by The Black Executive Journal.
