FOR IMMEDIATE RELEASE

PHOENIX, AZ., August 1, 2026 — DSP Connect announced the launch of DSP Connect Academy, a new online education and certification platform designed to provide structured training in programmatic advertising for business owners, marketing agencies, sales professionals, and marketing professionals.

The Academy was established to provide accessible, practical education covering the technologies, strategies, and operational processes that power modern digital advertising. Through self-paced online instruction, learners can build foundational knowledge, develop platform-specific skills, and earn certifications recognizing successful completion of designated learning paths.

At launch, DSP Connect Academy offers five courses and certification programs tailored to different levels of experience and professional objectives:

  • Open Web Essentials, an introductory course covering the fundamentals of programmatic advertising, demand-side platforms (DSPs), Connected TV (CTV), geofencing, and the open web.
  • DSP Connect | How To Use DSP Connect Training Modules, providing practical instruction on building, launching, tracking, and automating programmatic advertising campaigns using the DSP Connect platform.
  • DSP Connect | Agency Partner Certification, designed for marketing agencies seeking to add programmatic advertising services to their client offerings, including Connected TV, display advertising, digital audio, native advertising, and other digital media channels.
  • DSP Connect | Managing Partner Certification, an advanced certification program focused on the operational, technical, sales, and leadership knowledge required to manage and grow a DSP Connect partner organization.
  • DSP Connect | DIY Marketing for Small Business (Beginner/Intermediate), a marketing education program developed to help entrepreneurs and small business owners better understand digital advertising strategy and customer acquisition.

The Academy is organized around learning paths intended to serve professionals at different stages of their careers. Participants may access coursework online at their own pace while completing lessons designed to combine foundational concepts with practical application.

According to DSP Connect, the curriculum addresses both the technical and business aspects of programmatic advertising, including demand-side platforms, real-time bidding (RTB), audience targeting, campaign planning, media buying, Connected TV advertising, display advertising, streaming audio, mobile advertising, native advertising, performance measurement, and campaign optimization.

The company said the Academy was created in response to increasing demand for educational resources that explain how automated digital advertising works and how organizations can incorporate programmatic advertising into their marketing strategies.

The platform is intended to support learners ranging from first-time advertisers to agencies expanding their digital media capabilities and professionals pursuing advanced certification.

DSP Connect Academy is available through an online learning platform that enables participants to access courses, complete lessons, and earn certificates upon successful completion of applicable programs.

About DSP Connect Academy

DSP Connect Academy is the education and certification division of DSP Connect.

The Academy provides online courses and professional certification programs covering programmatic advertising, demand-side platforms (DSPs), Connected TV (CTV), real-time bidding (RTB), audience targeting, digital media buying, campaign management, and digital advertising strategy.

Programs are designed for business owners, marketing agencies, sales professionals, and advertising professionals seeking practical, self-paced education.

About DSP Connect

DSP Connect is an advertising technology company developing enterprise demand-side platform (DSP) solutions for agencies, brands, and marketing professionals.

The company's technology provides access to multiple digital advertising channels, including Connected TV, display advertising, digital audio, native advertising, mobile, video, geofencing, and digital out-of-home advertising, through a centralized campaign management platform.

Media Contact

Media Relations
DSP Connect
Website: https://www.getdspconnect.com
Academy: https://academy.getdspconnect.com
Email: media@getdspconnect.com

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BEB Editors
Black Executive Brief editors curate Pulse and Week Ahead briefings for Black executives and investors, focusing on capital, ownership, and infrastructure shaping opportunity across business, policy, and global markets.

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